The littleBits pop-up Store
The littleBits pop-up store opened its doors between July 31, 2015 and January 3, 2016 in Soho, NYC. The store was envisioned as part store, and part lab, helping customers to imagine a project, build it in store, and purchase their invention. The store featured and sold existing kits as well as branded merchandise, and served as a background for PR and events as well as consumer workshops. As a pop-up store, it was intentionally experimental in nature, discovering how littleBits should be presented in retail-like environments across the globe.
Designing for the littleBits store:
As a product designer for the store, I was tasked with three main responsibilities:
- Improving messaging and customer flow
- Seasonal updates for retail displays and store windows
- Designing store-exclusive products
The store was a collaboration between littleBits staff and design firm DTLJ who implemented the initial interior design and the larger installations throughout the store.
Improving Messaging & Customer Flow
Before branching into retail, littleBits had a huge following in the maker community, but had little knowledge of what it would take to tell the story of their products and brand to a broader audience (the street traffic of New York City.) I was tasked to gather insights about this customer, and t0 implement targeted messaging and merchandising displays that portray the product’s value in their eyes.
To maintain a current feel, every retail store must keep up with the current seasons, and littleBits was no different. I designed holiday decorations for the workshop and a winter store window to keep the store up-to date and in season.
STORE EXCLUSIVE PRODUCTS
The store also featured an “invention lab” where customers could build with littleBits components, add craft materials, and purchase their invention. My job was to create a seasonal invention project that was simple to build, customizable, and in a price range that was attainable for most families. The result was a spinning ornament that reacts when you clap your hands or make a loud noise. The ornament was totally customizable by decorating the spinner, and was a huge hit with kids, adults, and families alike.
Ornament build process