The littleBits pop-up Store
The littleBits pop-up store opened its doors between July 31, 2015 and January 3, 2016 in Soho, NYC. The store was envisioned as part store, and part lab, helping customers to imagine a project, build it in store, and purchase their invention. The store featured and sold existing kits as well as branded merchandise, and served as a background for PR and events as well as consumer workshops. As a pop-up store, it was intentionally experimental in nature, discovering how littleBits should be presented in retail-like environments across the globe.
Designing for the littleBits store:
The store was a collaboration between littleBits staff and design firm DTLJ who implemented the initial interior design and the larger installations throughout the store. I was a part of the littleBits team responsible for improving messaging, customer flow, and the design of engaging holiday products, displays and decorations.
Ornament build process